SHAME Magazine

Creatives often feel what we call “Imposter Syndrome.” How can we delicately portray this mental state while also giving space to authentic rawness from a diverse group of artists?
Class
Creative Academy
Quarter
2020
Collaborators
Jason Williams Tressa Mae
Tools Used
Adobe Indesign, Adobe Photoshop, Adobe Illustrator
Role
Creative Director, Layout, Concept

The Challenge.

When creatives become their own worst critic, a sense of dread and insecurity tends to exacerbate themselves to become overwhelming obstacles to hurl yourself over. This feeling although experienced by many, can feel isolating and as if ‘everyone has it together except for me.’ How can creatives of all types feel as if they are are both seen and heard and that others can empathize with their mindset?

The Goal.

SHAME (SHAM) Magazine is the pocket read intended to remind creatives that the inferiority complex is felt by all, no matter the job or social clout. We decided to create a literary magazine focusing on all aspects of how imposter syndrome tends to be navigated with articles explaining the phenomena, and showcasing personalized sentiments from a multitude of creatives.

Creatives often feel what we call “Imposter Syndrome.” How can we delicately portray this mental state while also giving space to authentic rawness from a diverse group of artists?

Research & Demographics

Imposter Syndrome can be felt by everyone. It knows no gender or identity but is a distilled human emotion that can impact us all. Although as graphic designers we first felt called to only focus on folks in the creative industry, realized that people of all walks of life experienced comparative self worth. From teachers to hand grip engineers, to young aspiring photographers - it made sense to be more inclusive and give perspective to just how widespread this emotion can be.

Thus, we found that focusing on various career paths that lie outside strict graphic design would have the largest audience reach. If this were a project that spanned out to other mediums such as a podcast or video series, the diversity of available content would at our disposal.

Research primarily focused on survey answers, inquiring into job or creative outlet, if they were making money with said outlet, and personal antidotes to as how they navigate it with directed questions. These then were sectioned off into groups where we could focus on one aspect of IS in the magazine layout.

During this process, we also curated content about Imposter Syndrome from various literary websites and exclusive content written by friends and family of the design team. Once all the content had been laid out, we then begun the design process which showcases unedited answers in a visually simplistic yet appealing way.

Once all content had been organized, we begun the design process finding or creating imagery we felt fit the overall mood and vocal aesthetic from the answers received.